Real Deals Magazine presents Professional Blogging Tips and Suggestions for your Business Online
– by Jan Verhoeff
Of course, you’re aware of the importance of having a website online, and creating a powerful presence to bring targeted clients to your online business site – it’s a new wave of business marketing, with marketing strategies that work. 85% of all buyer choices are made online. You’d never willingly miss out on any of those sales, but what about creating a presence online? What about becoming the GO-TO-EXPERT that your buying client seeks out, every time they have a question about your expertise?
What does it take to BE the Expert?
Caleb Wojcik offers an informative graphic on his page, Expert Enough and a modern day renaissance man. As a self-declared polymath he picks up a new hobby every month because he gets bored easily. He is the co-Founder of Fizzle. Making online biz education more honest, more affordable, and less douchey. He also writes and podcasts about video production at CalebWojcik.com.
You can follow him on Twitter.
But there’s more…
To be an expert, you have to be recognized, and have information available to prove your expertise, your experience, and your ability to perform in any given area of experience. Education is helpful, and I wouldn’t recommend you attempt brain surgery or fire fighting (for instance) without the specific education necessary to know what you’re doing, and have the experience necessary to serve in your field. There are many fields of study, however, that don’t require a formal education, and your experience, studies, and efforts to learn and apply information in those fields are enough to not only make you an expert worthy of following, but enough to allow you to be helpful and beneficial to others interested in your area of expertise.
Jesse Torrez offers even more insight into becoming an expert in his 5 Steps to Becoming a Subject Matter Expert article, where he states:
As a frequent presenter on matters related to marketing and sales, I am often asked for advice on how to become a more effective salesperson. My first words are always the same, “become a subject matter expert!”
Unless the product or service is one-of-a-kind, most salespeople work in an extremely competitive environment. Most companies have at least one competitor. The majority have many. As such, no matter how great the product or service, at the end of the day, most salespeople are selling a commodity!
Become the go-to-expert in your chosen subject matter.
Below, you’ll read an article titled, Blogging For Brand Recognition – Signature Blog Posts, where Jan explains how you can bring recognition for your brand through blogging, putting your name on your work, and being identified in the content and recognized for your knowledge and information by associating your work, subject matter, and identity with a given topic. Not only will your business grow and expand exponentially with your personal recognition, but you’ll have an opportunity to expand your income potential, and diversify your income streams.
If you don’t have a website, don’t blog, or want to know more about either, or all of the above, please do contact Jan about the best options for putting your business online.
Let’s get started learning how with Jan Verhoeff.
This question came up recently in a discussion about how writers create a platform upon which they can sell their books. Are you recognized as a writer?
For instance, I write the majority of my blog posts, even on my own websites as “admin” or “administrator” because that’s how I set up my blogs and client blogs, since I often post their blog posts, even when they write them. It started out as a professional distinction, for when I post for my clients and became the standard posting signature for most all my blog posts. My name rarely showed up on my blog posts.
So, do I get recognized for them?
What kind of Brand Recognition comes from writing a blog post?
If I add a Resource Box as I would on most any article I wrote for most article marketing sites, my name might appear in the Resource Box. But, it might not. I might actually refer only to a website or relevant topic, and not mention my name.
So, in the almighty world of fame and fortune, am I short circuiting my own recognition factor by not using my name, or building a platform by which my name is recognizable? In these days where self-promotion is considered a dirty trick, writers often short themselves of recognition, in an effort to be politically correct. So, how to you change that self-promoting thing, without tooting your own horn in a politically incorrect manner?
When the blog post particularly hits your target audience, make it a signature blog. Stick your name in the blog and take credit for your work in a resource box of some kind, in a “by-line” or some other form of acknowledgment of credit that tells people you are/were the writer of the article or blog post.
By all means, put your name in a resource box of sorts, list your name in the tags, and be one of the CATEGORIES your article is listed under on your own blog. Give yourself credit in ways that attract attention to the article via your name. In fact, I recommend even going an extra measure, adding a quote by yourself, or using a signature line in your article as a sub-title, or sub-heading. Find ways to insert your own expertise into the article in a “signature” fashion before you leave the article alone.
Writing your name in the sands of time means standing on your soap box and taking credit for what you say. Give yourself credit with a signature brand that effectively says “this is me come and read.”
Impact your business with effective Brand Recognition that brings your readers back time after time to get MORE of your Quality and Value.Go to http://brandyourmarket.com and learn how your business can be instantly recognized on the Internet. Get a FREE Subscription to The Branding Iron, the Web’s FIRST RATE Brand Recognition Newsletter.
(c) 2009 – http://janverhoeff.com
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