By Jan Verhoeff
Optimize your website for SEO, but make it reader friendly, is quite sound advice from your web designer. But…
“Sometimes, something is so GOOD that we miss the “what’s missing here” — Me included.” ~J.V.
You’ve got it. That website looks professional, detailed, convincing, and to the point. Your keyword phrases are amazing, and you’ve got all the right “perks” but you can’t smell the coffee. What’s wrong with it?
Niche sites often have key elements that must be on the site, and once those are loaded, there’s not a lot you can do to market your product. People either buy what you offer, or they don’t. And I know a lot of people who search for information online, land on a site for information, scroll through, read, gather their information, and leave without buying.
But… you know where they buy?
In most cases, they’ll buy from the marketer who creates and maintains a relationship with them, because they want to ‘help a friend’.
Nothing frustrates a marketer more who has a valuable service or product to offer than a friend who implies they’re being imposed upon when the marketer shows them what they have to offer. Nothing. Because we don’t offer our products asking YOU to help us out. We offer our products and services, because we KNOW that we have something of benefit that you need. You may have even asked us for information about our products and services, and we answered your questions.
Still, the reason people buy products and services is based on the relationship they have with the seller.
My daughter buys shoes from Amazon. When I asked her why she goes straight to Amazon for her shoes, she has an answer, “When I didn’t have any other place to purchase shoes in my hard to fit size, Amazon had what I needed, and they readily exchanged the ones that didn’t fit. Their return policy is amazing.”
Amazon was ‘there for her’ when she couldn’t find what she needed anywhere else. She’s learned to rely on Amazon, and they’ve been faithful to fulfill her desires, and meet her needs. That’s a good friend.
That’s a good relationship.
And her story will sell products, because she can become quite emotional about shoes. She writes reviews on shoes. I’m going to lay down some cash on this deal, but I’ll bet you, there are shoes sold on Amazon because she shared her story, and reviewed shoes. We’re talking about shoes here… There’s a famous shoe store on the corner of every decent sized city in America where you can enter the store and have someone fit your foot into a pair of their best shoes. But she didn’t have that option, and she sells shoes for Amazon for that reason.
It’s the stories…
If your website has all the perks, but you can’t smell the coffee… Add stories. Add flavor. Add aroma. Add feeling…
You need to tell some stories.
People may or may not remember the facts, even though that’s what they NEED. But I promise you, they will remember the stories. They will remember the flavor of the coffee, the aroma, the feel of sitting in that coffee shop, sipping their favorite flavor when they looked across the room and their eyes met the eyes of a stranger, making a connection that lasts a lifetime… Because they will remember the aroma. And they’ll be back. They’ll know that their heart melted over salted caramel mocha at the coffee shop on University and the HRP.
What’s your story?
Jan Verhoeff offers expert advice about how you can tell and publish your story at http://acewriters.com – or you can connect with her at http://janverhoeff.com for more information about web development and how to create a website that converts.
Article Source: http://EzineArticles.com/expert/Jan_Verhoeff/8982