The blog doesn’t have to be the hottest blog on the net to have the most valuable advertising space in a blog post. Sometimes a specific post will be more popular than the whole website, and that’s okay, because that blog post will drive traffic to the whole site.
Wouldn’t you like to advertise on the post that pulls in the most traffic?
Of course, there’s no way when you’re writing a blog post to know if that will be the hottest, most viral post since, bagpipes in Ireland – or not. And no way in the world to know if it will be the post everyone WANTS to read, or the one everyone on the planet wishes would disappear in the next tsunami. But either way, if it’s a hotly discussed topic and the post begins to pull traffic like a South Pacific tidal wave, you can bet your bottom dollar that you and every other marketer online will wish you’d bought ad space on that one!
So do that!
There are many ways you can advertise on our blog, in a blog post, or on our traffic pulling pages, to drive online, or internet traffic to your website or business. I’ll be posting a wide selection of these ad types and styles on this blog post, and while most blog posts will only have a few of these specific ad styles, you may be able to choose more than one ad style or type to promote your business. All work well, some better than others, but any blog ad is better than none.
Bloggers rock! But you may not know for sure what a blog post is, so I’ll define it for you. A blog post is simply an article written on a website, that is displayed in a dated, temporary style that scrolls as the next one is posted. Just because the page has scrolled doesn’t mean that blog post is gone, or no longer available. Once posted, a blog post can be available as long as the blogger chooses to leave that post online, on the website. Most bloggers leave them up indefinitely.
The first ad type I’m going to tell you about is posted in the paragraph above, an inline link. The inline link highlights a few appropriate words and links to the website of the person or company being highlighted, in this case the author of the blog – me. Click the link if you haven’t seen my by-line or don’t know who is writing this blog post.
Usually framed on one side or the other with text, the main post ad is a 300 X 300 pixel ad with a direct link to the product or service mentioned in the ad, such as the ad to the left of this text. This ad may be just a simple graphic with some text, or it may be a full-on, marketing presentation in vivid motion.
You’ll find ads placed in these pages are more likely to be of the type and style on the left. This type of ad is generally targeted to the specific topic of the article and may or may not be related to, or relevant to the whole article.
The best ads definitely appeal to the same niche market as the article content.
No matter what your ad style, if you’re about to throw some cash at an online ad, you’ll want to focus on the content, value of the topic, and the quality of the website. Does it target your market? Do people you want to meet read what’s on this site? Do you know other marketers on the website? These are good questions to ask, but they don’t necessarily come with the right answers.
Content online is king. Everyone says so, and that is truth. If the content adds value, informs the reader, and offers back something to the person reading the content, it will have the kind of value that counts well toward advertising. Finding a resource where the content is valuable enough to draw an audience is important.
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Many advertisers offer more than just a quick pictorial ad, with a link. The best advertisers will also offer valuable content. Whether the content is created by the sponsoring advertiser, or just presented by the advertiser, the value of the ad placement may be equal to the REAL DEALS offered in the Content. Random ad placement such as:
May not have the same affect as an ad targeted specifically to the targeted market of the content in the article.
For instance, an article on selling insurance might be more effective at promoting an insurance company within the niche than it would be to targeting a company selling desktop publishing and printing services.
And the most significant advertising link within an article is the link in the RESOURCE box located at the bottom of the ad, usually in small print, and beneath any specific banner ads, or photos displayed in the lower portion of the text.
A simple banner ad may not draw a lot of attention since it will be placed near the bottom of the article, and may appear to be inconsequential to the topic. But a brightly colored and well designed ad can draw the reader to not only read through to the bottom of the article but also to click on the ad.